"Susan's theme of corporate mythology, and how to capture the essence of the business in stories that drive performance, was a perfect contribution to a day celebrating and acknowledging the achievements of Canada's Top 100 Women Entrepreneurs. Our audience found her messages to be insightful, inspirational and very applicable to their own leadership challenges. Susan brings a wealth of experience, an engaging style and an ability to draw out messages that will resonate with any audience. I would highly recommend her to anyone looking to build a high-performance culture in their business."

Senior Marketing & Business Development Manager
Grant Thornton LLP
Canada

"Susan's style and stories give the most reticent person, whether a senior executive, supervisor, or an executive board member, a way to engage in dialogue. Her style lends itself to pointing asking, wondering, all within a 'safe' environment ... a consummate professional."

Director of Planning & Development Ascension Parish

Louisiana

"Leaders at all levels are continuously tackling the challenge of integrating values and other intangibles throughout their teams and their organizations.”

Susan Luke is a ‘corporate mythologist’. By definition, a ‘corporate mythologist’ is one who assists organizations in finding, creating, sharing, structuring, and delivering the stories that support, encourage and demonstrate the vision and values, the intangibles of the organization. These are the stories that help organizations work.

Smart leaders, at all levels of the organization, lead:

From the Story Line to the Bottom Line

Stories define culture
Culture defines what we do & how we work
Work determines results
Smart leaders realize numbers, stats, charts & graphs only keep score; they do not move people

If your Issues of Concern revolve around:

Leadership Development
Recruiting
Strategic Planning: Tactical Delivery
Increasing Sales
Service Excellence
Corporate Culture Dynamics
Accelerating Change

and you are not paying attention to the stories told every day within your organization, you are missing a golden opportunity!

To be an effective leader at any level, to address your primary issues of concern, and to ensure the continuing existence of your organization, understanding the strategic value of the narratives in your organization is a must!

If you need:

Someone who speaks professionally on leadership communication issues and best practices;
Training, coaching, consulting or development support for using 'narrative' in your organization;
A facilitator for strategic planning or professional development workshops;
An article for your newsletter or a publication;
To know more about Susan's research or programs;

Then contact Susan at susan@susanluke.com or (Toll Free in North America) +1-888-228-1738 for additional information.

If you want practical thoughts, tips and techniques on Corporate Mythology, Leadership and how your Communication, Attitudes and Ability can affect your corporate culture, your working relationships, and most importantly your bottom line, then sign up for Susan's FREE bi-weekly ezine.